F10 — About Us and Malaysia's Online Entertainment Platform
F10 is an online entertainment platform designed specifically for users in Malaysia. From live Sports Betting to Live Casino with real dealers and hundreds of slot games, everything is brought together in one platform accessible from anywhere on your smartphone.
Where f10 Began
F10 was founded with one clear purpose — to build an online entertainment platform that truly works for Malaysian users. We noticed that most existing sports entertainment and gaming platforms were not designed with local needs in mind: no Bahasa Melayu interface, no support for ringgit payments, and a mobile experience not optimised for local networks.
F10 is here to change all that. Our platform was built from the ground up with Malaysian users in mind — from relevant sports options like the Malaysia Super League, badminton, and cricket, to local payment support that processes deposits in MYR quickly and easily.
Today, f10 serves users from across the country — from Johor Bahru to Kota Bharu, from Kuala Lumpur to Kuching. Every feature we add, every game we include, and every improvement we make is driven by feedback from our local users.
The Mission and Vision That Drive Us
To deliver a safe, accessible, and enjoyable online entertainment experience for all users in Malaysia — regardless of location, device, or level of experience in the digital entertainment space.
To be the number one online entertainment platform of choice for Malaysian users — known for transparency, security, a wide range of options, and a user experience truly optimised for the local market.
What You'll Find at f10
The f10 platform offers a wide range of entertainment categories designed to suit the different tastes of Malaysian users.
Match odds and live betting for football, badminton, cricket, hockey, and many more local and international sports.
Hundreds of slots ranging from classic 3-reel to modern video slots, with progressive jackpots and unique Asian cultural themes.
Baccarat, blackjack, roulette, and dragon tiger tables with real dealers streamed live in HD video quality.
All features run smoothly on Android and iOS without downloading any extra apps, with a Bahasa Melayu interface.
Security and User Experience — Our Top Priorities
At f10, security is not just a tagline — it is the foundation of every technical decision we make. All financial transactions are processed through encrypted channels, and users' personal information is handled in accordance with a strict privacy policy. You can read our privacy policy in full on the relevant page to understand how your data is protected.
On the user experience front, f10 undergoes continuous improvements based on feedback from the Malaysian user community. Fast page load times, intuitive navigation, and clear display across all screen sizes are the minimum standards we hold ourselves to — not optional extras.
We are also committed to responsible gaming. f10 provides tools for users to manage their own usage, including the option to set personal limits. More information is available on the Responsible Gaming page.
Support When You Need It
The f10 support team is reachable via live chat available within the platform. We understand that Malaysian users have different preferences — some are more comfortable communicating in Bahasa Melayu, while others prefer English or Mandarin. Our team supports multiple languages to ensure you get the help you need without any language barrier.
Beyond live support, f10 provides a comprehensive FAQ section covering the most frequently asked questions about registration, deposits, withdrawals, games, and accounts. Most everyday issues can be resolved through the FAQ without needing to wait for a support agent.
For feedback and suggestions, you can reach us by email at [email protected]. We read every message we receive and use it to continuously improve the platform.
Get to Know f10 — Start Your Journey
Explore everything f10 has to offer — from live Sports Betting to Live Casino and entertaining slots. Register a free account today and experience the difference of a platform built for Malaysian users.